FORGED IN GREATNESS: Everlast x Muhammad Ali
Everlast, the leader in boxing since 1910, and Muhammad Ali Enterprises are proud to announce a multi-year partnership which will introduce exclusive collections of co-branded apparel and fight sports equipment. This partnership is a natural evolution rooted in history that brings together two pillars of the sport, celebrating their shared heritage and values – taking their story to the next generation. Muhammad Ali, revered as the greatest of all time, famously adorned Everlast gear throughout his illustrious career. This collaboration not only celebrates the legacy of Muhammad Ali but also underscores Everlast's position as a cornerstone of fight sports culture.
“Muhammad Ali created the blueprint for athletes who transcend the boundaries of sport, and today, Ali is still seen as an embodiment of grit, integrity, and greatness in the face of adversity. This partnership reinforces our mission with athletes, past and present, in redefining what it means to be a champion, creating a legacy that will resonate for generations to come.” – John DeGuzman, Creative Director at Everlast Worldwide Inc.
The inaugural installment of co-branded products will be available starting May 29th, coinciding with the anniversary week of the iconic Ali vs. Liston fight in 1965. The collection will include graphic hoodies, tees, sweat shorts and pants, and boxing trunks available as a limited edition drop exclusively on Everlast.com and Sports Direct. The collection imagery features world champion Devin Haney replicating iconic outfits and poses reminiscent of Muhammad Ali’s famous roadwork routines.
Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 60 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time. His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world. As a way to continue his legacy, he started the Muhammad Ali Center in Louisville Kentucky in 2005 to create change, pursue justice and inspire greatness.
